On July 13, 1990, the movie Pretty Woman was released and millions of women dreamed and cheered for a love that seemed impossible. , Julia Roberts was gorgeous and her outfits they have become Vivian Ward Pretty Woman Style Icon Nineties Vivian Ward's red dress, designed by Marilyn Vance and worn by Julia Roberts in "Pretty Woman," is one of the most glamorous in the 1990 Touchstone Pictures film. The diamond and ruby All of Julia Roberts' Outfits from Pretty Woman< em>, Ranked Julia Roberts Red Dress Pretty Woman Iconic Dress: Julia Roberts' red dress in Pretty Woman (1990) The production studio slipped a note to Marilyn Vance during the costume creation process: Vivian's opera dress had to be black.