Campaigns for Electronic Cigarettes Borrow From Their Tobacco Counterparts The New York Times E cigarettes have 10 times more carcinogens, Japanese researchers say South China Morning Post Ads for E Cigarettes Today Hearken Back to the Banned Tricks of Big Tobacco Drake's 20ml Longfills In a letter published today in the BMJ, we call for urgent action to correct misperceptions of vaping. As long as public perceptions of vaping are misaligned with evidence, the opportunity for E cigarettes and FDA's New Rule U.S. GAO