How celebrity branded and tech forward e cigarettes may be contributing to youth nicotine use E cigarettes, vaping and public health Untitled mybe Logiciel de Caisse Vape & Vapotes Certifi et Tout en Un Health officer's report eCig New.indd In a letter published today in the BMJ, we call for urgent action to correct misperceptions of vaping. As long as public perceptions of vaping are misaligned with evidence, the opportunity for