JUUL Labs' 73 Percent Market Share & $15 Billion Valuation Has Come With a Rapid Proliferation of Copycat Products The Fashion Law Juul Valuation Falls To $12 Billion As Altria Takes Another $4.1 Billion Hit Juul to Stop Sales of Most Flavored E Cigarettes in Retail Stores WSJ E cigarette maker Juul cuts valuation to $10 billion memo Reuters Juul Labs Valuation Cut 88% at Fidelity and Capital Group Bloomberg Safe smoking alternative e cigarette revealed as dangerous and addictive