The dress viral phenomenon HiSoUR Hi So You Are The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The Dress white & gold or blue & black? Everything else Quarter To Three Forums The dress is black & blue, but here's why you can't tell TJ Kelly thedress The Australian Science explains how time spent outdoors colors your view of #thedress Los Angeles Times