The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Is This Dress Blue And Black Or White And Gold? Here's What The Experts Say Sleeveless Mini Empire Dress Cecile in White Gold L Amanda Uprichard 8 Linen Outfit Ideas as Effortless as Your Summer Plans Why is it so hard for people to see black and blue?' Salvation Army uses 'The Dress' to talk about domestic abuse Orange County Register Black and Blue or White and Gold? How Your Brain Sees 'the Dress' Business Insider